BMW-MINI Ambient Storytelling

BMW wanted, using all the ambient data they’re constantly collecting within their cars, to develop a lifelog-type experience to help enhance the driver experience. Thus, we developed the Ambient Storytelling for Vehicle-Driven Interaction project. BMW was very interested in prototyping a project in actual cars under the MINI platform, hooking into the playful nature of MINI drivers as a test bed for the actual implementation. The concept we pitched involved a lifelogging system: the car would remember the places you go and, should the driver/user desire, link it with personal information and data, such as photographs, tweets, or status updates. By attaching this to data from the car, we’d interweave the car’s experience with that of the people it shuttles around. We developed a book that pitched the idea, as well as publishing an academic paper with ideas and results.

iOS Mock Ups

Part of the project was to design interfaces and interactions with the MINI that would take place on either an iPhone or an iPad. These are some examples of early mock-ups that I created for this human-phone-car interaction.

Comic Panels

In addition to text and mock-ups, we wanted to give BMW a sense of what the life of the drivers would be like. We commissioned a comic book artist to draw panels to explain this. While I didn't draw them, I was a part of the team that wrote and edited them (also they're kind of fun to include).